Caribbean Plate Restaurant Concept, Design and Branding

Retail design, restaurant interiors and merchandising design is a specialty of ours.

Fine dining chef Paul Fario came to us with a very interesting new restaurant concept derived from the cuisine of the large geographical feature known as the Caribbean plate. He wanted very high quality food served in a fun, fast casual setting. We not only were able to design the logo, branding materials, clothing and merchandising, but the interior of the restaurant as well in collaboration with a very talented restaurant design architect, Chuck Heath.

Managers are given dark blue polo shirts to distinguish them from staff, who wear a bright orange T-shirt with the phrase, “Real Fruit. Bigger straw” on the back to emphasize that his smoothies are made from real fruit, not syrup, as 99% of other restaurants serve.

Humor is part of the messaging campaign. The bag says: “Yes, this bag is made of paper. Not because we want you to recycle it and contribute to a greener, kinder planet, but because we see it as flamboyantly self-serving advertising for our simply great food.”

The cup says, “Freshly pressed! Now about those pants.”

To create the sense that you are in the Caribbean, we designed a 30 foot mural featuring a giant parrot and a beach scene. This was the drawing given to the construction crew for placement.  Below: Architectural and Interior Design were part of the branding process. A tropical aquarium forms the visual centerpiece to the restaurant.

What we can do for you and your business.

Tim Kenney Marketing delivers targeted advertising strategies and focused design approaches that will make you stand out in a crowd. Here's just a sample of what we can do for you.

  • marketing communications
  • advertising
  • graphic design
  • corporate and brand identities
  • naming
  • video production
  • infographics

© 2017 Tim Kenney Marketing

We do not use cookies, nor do we collect any data about our visitors. We believe in privacy.

  • product design
  • package design
  • web design
  • web development
  • search engine optimization (SEO)
  • user experience design (UX)
  • user interface design (UI)

What we can do for you and your business.

Tim Kenney Marketing delivers targeted advertising strategies and focused design approaches that will make you stand out in a crowd. Here's just a sample of what we can do for you.

  • marketing communications
  • advertising
  • graphic design
  • corporate and brand identities
  • naming
  • video production
  • infographics

© 2017 Tim Kenney Marketing

We do not use cookies, nor do we collect any data about our visitors. We believe in privacy.

  • product design
  • package design
  • web design
  • web development
  • search engine optimization (SEO)
  • user experience design (UX)
  • user interface design (UI)