TKMP: advertising

We mean it when we say "full service." These examples represent radio, print and television advertising, cause marketing and image re-branding.

Freer and Sackler Galleries/Smithsonian Institution

"Zen in the City" was an integrated marketing campaign designed to increase awareness of the Freer Gallery of Art and Arthur M. Sackler Gallery as a destination. The radio spot ran on WTOP 1500AM, 107.7FM and WASH 97.7FM. Posters were on bus shelters in 37 locations throughout the city, GoCARDs® appearing at 192 restaurants and other venues, as well as print ads round out the campaign.

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FlavorX

FlavorX makes a very successful flavoring compound for children's prescription medications. Recognizing that pet owners had a similar, if not worse problem in medicating their pets, FlavorX came to us for an entire marketing campaign for their new veterinary line. Understanding that we had two targets, Veterinarians and pet owners we came up with a humorous print campaign for both.

Download PDF of "angry dog" ad

Download PDF of "shadow" ad

Download PDF of "cat scratch" ad

Download PDF of "tiger" ad

Montgomery General Hospital

Montgomery General Hospital came to us to develop an ad campaign to increase usage by local consumers as census was inexplicably down. Our task was to convert the negative perception that they were a "little hospital out in the country" into a new position that MGH was a "big city hospital, right in your neighborhood." The fact is, MGH has great medicine, great nurses and a few excellent specialties...and besides, whoever said that great medicine had to be near gunshots and headlines, why not get well in a place with trees and fresh air. The campaign consisted of radio and local magazine and newspaper print.

Download PDF of "leaves" ad

Download PDF of "birds" ad

Radio Spot 1
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Radio Spot 2
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Merchant's Tire

Merchant's Tire needed an ad to show the heat of summer.

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DC Lottery

This campaign was designed to attract suburban Washingtonians to the new Instant Game. Going against the grain of typical Lottery silliness in advertising we created 28 spots featuring a well-known soap opera star. He speaks intelligently and humorously about the perception problems on the part of new consumers and quietly reassures: "The DC Instant Lottery...it's serious money." This television ad was created for the DC Instant Plus Lottery Game.

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IBM NewsTicker

These ads promoting IBM NewsTicker appeared on the World Wide Web.

Washington Legal Foundation

This ad series placed pressure on the FDA to speed up its needlessly slow approval process of drugs and equipment currently safely in use in other countries. It also won us a "Best of Show" Addy Award.

WPS Flyer

WPS is a very high-end audio reseller to music professionals. They needed an advertising and direct mail campaign that spoke to the "cooler" dj's, producers and composers. Playing on the theme actually doing what you love, rather than imagining it gave us a strong position to sell to professionals who wanted to "step up."

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