Arthur M. Sackler Gallery and Freer Gallery of Art

"Zen in the City" was an integrated marketing campaign designed to increase awareness of the Freer Gallery of Art and Arthur M. Sackler Gallery as a destination. The radio spot ran on WTOP 1500AM, 107.7FM and WASH 97.7FM. Posters were on bus shelters in 37 locations throughout the city, GoCARDs® appearing at 192 restaurants and other venues, as well as print ads round out the campaign.

Jazz Appreciation Month, launch April 2002

The National Museum of American History, Behring Center, requested an institutional awareness campaign for Jazz Appreciation Month, JAM, which could offer potential sponsors logo space in turn for their participation promoting the project. TKMP created the positioning statement, "Jazz. Made in America. Enjoyed Worldwide," collateral materials which include a press kit folder, music educators’ guide to JAM, a trade show booth design announcing the project at the annual music educators’ convention and poster.