20 of the sampler leaflets would then be placed in a Flavorx branded box to provide the veterinary reps with a supply to hand out to their veterinary customers. We included a branded calculator in each box as a gift for the veterinary reps. The promotion has proved extremely popular with both the veterinary reps and the vets.
TKMP using the visual approach and marketing messages from the sampler, then developed a trade show display, an advertising campaign to appear in veterinary magazines and a poster campaign for veterinarian waiting rooms to increase product awareness among pet owners. Recently, TKMP also developed a brochure pack and newsletter. Currently we are developing a consumer advertising campaign.