TKMP
 

  Integrated Marketing Campaigns

A corporate identity – logo, stationery package, corporate brochure – may be combined with a postcard that directs potential customers to your web site….an advertising campaign may be built around newspaper print, flyers, direct mail, radio advertising and outdoor bus shelters…Here you’ll find examples on building a brand.

 

Winkles Toys

Winkles: Toys with a difference. An amazing resource for high-quality, imaginative toys, Winkle's knows how to select those hard-to-find special gifts that will hold any child's interest. From games, to unique crafts, to interactive, educational science toys and all kinds of fun things we never even knew existed, Winkles has an incredible selection of toys. Working on this project left us asking, "Can we play too?!"

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Employee Navigator

Employee Navigator is a comprehensive benefit administration system which provides enrollment and insurance carrier data transmission services. Employees, HR and brokers enjoy convenient online access to their benefits coverage 24 hours a day, seven days a week. Our front aimed design portrays the simplicity of the service while presenting it's benefits clearly and effectively.

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iiTrust

Intercoastal Investment Trust is a real estate developer in Baltimore who happens to be the oldest buyer of home for cash in this region. He needed to build awareness and increase the number sellers of homes to in turn increase his gross sales. We elected to target sellers as the best way to grow his business. Using multiple media we increased awareness across all targets and shortly after launch doubled his home purchases.

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Lincoln Group

The Lincoln Group is a strategic communications and public relations firm providing insight and influence in challenging and hostiles environments.

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KayaZ Music

Tim Kenney has been composing and producing music soundtracks for film, web and multimedia since 1998. Trading under the name KayaZ, this division of our company has recently enjoyed enough success to warrant the release of the first CD for the general public.The first CD release party was held at EyeBar in DC and was a surprising success. Thanks to producers SvenskPromo and NuvoMusic for their support and encouragement. Working under a secret identity has it’s rewards and challenges. Few of our consumers wanted to believe that electronica/dance/techno music was being composed by a mainstream marketing firm run by a middle aged guy in Bethesda--for years people thought KayaZ was a bald, ear ringed DJ in Santa Monica--but now the secret is out! Go to www.kayazmusic.com to download MP3s, order the CD and leave your comments, particularly if you want to be invited to the next CD release party!!

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Whysall Photography

Steve Whysall is a successful commercial photographer who also is in demand as a wedding photographer. Since the target audiences for commercial and wedding photography are worlds apart, we decided to create two different web sites for him with one portal. Besides, creating two sites was a great excuse to post more of his photos.

We are very proud to announce that Steve is the winner of the Silver Award in a recent international competition sponsored by the Artistic Guild of the Wedding Photojournalist Association. [AG]WPJA is comprised of outstanding wedding photographers, who are at the forefront of the wedding photography industry.

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IMCW

The Insight Meditation Community of Washington (IMCW) offers training in Vipassana - or Insight meditation - and related Buddhist practices. With its many classes, sitting groups, workshops, retreats, and Kalyana Mitta groups - small gatherings of spiritual friends - IMCW extends its reach throughout the Mid-Atlantic region. IMCW is a nonprofit organization, guided by founder, senior teacher and well known author Tara Brach.

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Resolvit Resources

Resolvit Resources is a high-tech recruitment and staffing consultancy located in offices nationwide. We were asked to brand the company from "soup to nuts." Since we redesigned their corporate identity and web site, they have expanded four-fold.

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The Potomac Club

TKM2 prepares customized "web-vitations" to exclusive upscale charitable social events sponsored by this Club. The Potomac Club, Inc. is a nonprofit social and philanthropic organization of single professionals of distinction and accomplishment. The Club was founded in 1973 for the purpose of hosting exclusive upscale social events for its members and invited guests. The Club is also heavily involved in promoting local charities. In addition to social functions, the Club members, individually and as a group, participate in many charitable events donating their time, money and hundreds of gift items to area organizations representing those in need.

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National Building Museum

This museum explores the world we build for ourselves and celebrates American achievement in architecture, design, engineering, urban planning, and construction. A smart marketing director recognized the need to push out marketing and advertising messages to more than just the visiting public. We are particularly proud of the poster. The client gave us complete creative freedom to come up with a vehicle to invite Architects to continue their education at Museum sponsored educational events.

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Telenor

Telenor Mobile
After branding the US division of Telenor Satellite Services for this Norwegian phone company giant, they were so pleased, they asked us to help them with their Mobile Wireless Division (cell phones to the rest of us). We created a CD Brochure pak and an interactive web-based demo. Telenor is doing some truly remarkable things with TEXT messaging services.

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Telenor Satellite Services Global Re-branding
TKMP are currently working on the global branding strategy for Telenor Satellite Services, both corporate and product, and the launch of two new services in the next six months.

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Hassle Free Home Services

Home maintenance and repair is a business fraught with frustration for homeowners — from contractors who never show up to overcharging. Fed up with the current state of affairs in this industry, Jim Vagonis started a unique business. Subscription based, they take care of all your home maintenance needs. Knowing we had to position this business far from his competitors we came up with a very humorous and warm direct mail campaign to local homeowners. We followed up with a PR campaign to further position Jim as an expert in home maintenance.

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BlackDog Computer

BlackDog Computer. Grrr.....

Mike Kauffman came to us for some advice on his onsite computer repair and network support company. We recognized Mike's quirky sense of humor right away and suggested a new brand consisting of a new company name, market position and corporate identity. BlackDog was an instant hit. Reflecting Mike's personal style and aggressive service stance, the overall simplicity is easy to recognize and hard to forget.

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Smithsonian Institution

 

 

 

Freer and Sackler Galleries Image Campaign
"Zen in the City" was an integrated marketing campaign designed to increase awareness of the Freer Gallery of Art and Arthur M. Sackler Gallery as a destination. The radio spot ran on WTOP 1500AM, 107.7FM and WASH 97.7FM. Posters were on bus shelters in 37 locations throughout the city, GoCARDs® appearing at 192 restaurants and other venues, as well as print ads round out the campaign.

Jazz Appreciation Month - April 2002
The National Museum of American History JAM campaign featuring color ads, trade show displays, and brochure.

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Meridian International Center

MIC is a non-profit institution dedicated to promoting international understanding through the exchange of people, ideas and the arts. We were asked to redesign several of their publications including the Newsletter, annual Ball Program and a promotional brochure. The brand was already designed by another firm. Our challenge was to find ways to make the publications interesting within an established look and feel.

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Flavor X

 

Flavor X had been highly successful in providing flavorings for children's’ medicines and had developed a range of flavorings for the veterinary market to make medicines palatable to animals. They wanted to market this flavoring kit via veterinary product representatives to vets worldwide. TKMP assessed that giving the vets a sample was key to success – give them the opportunity to try the product before purchasing the kit. We therefore developed a ‘sampler leaflet’ that provided a small vial of one of the flavors, like a perfume sample card.

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Rieger Communications

 

A leader in the digital imaging and archival photographic industry, Rieger came to us originally requesting a new logo. After the initial meeting, they expressed interest in our creating a corporate identity to market five departments, which we repositioned as "divisions," thus allowing them to direct their messaging to target market segments.

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Vansam Data Software Services

An integrated software company which allows customers universal access to business data over the internet, Vansam hired TKMP to develop their twelve-month market strategy and awareness campaign. Through understanding of their core values and corporate "personality," TKMP developed a complete, strategic identity campaign that included initial pre-qualifying direct mail materials, corporate stationery, identity collateral and positioning. TKMP also "productized" the Vansam process, naming the product Datamate™ and created materials to support the brand.

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Sharemedia

A provider of network technologies for voice and internet applications, Sharemedia approached TKMP for corporate identity materials to support their branding campaign. TKMP was asked to build around an existing logo, which was integrated into the stationery, trade show exhibition panels and an introductory product brochure. The corporate identity campaign went on to win design awards and has been integrated into the company's web site.

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